Tekstil Teknik Dergisi Tekstil Haberleri, Tekstil Sektörü, Tekstil Teknik
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Operating yarn and fabric dyeing & finishing operations, Nuryıldız Tekstil not only commercializes its products both in domestic and foreign markets, but also it serves as a contract manufacturer in yarn dying.
Manufacturing products with the latest technology imported from Europe and U.S, Nuryıldız reinforces its place in the industry today by doing so. Nuryıldız, 90% of products of which is imported, conducts its production activities, in his production plant of 39.000 square meters in which there is a closed area of 20.000 square meters in Çorlu. Carrying out his activities with Oeko-tex 100 certificate, Nuryıldız has also ISO 9001:2008, GOTS Global Organic Textile Standard, OE 100 ve OE Blended Certificates as well as laboratories with an accreditation of Marks & Spencer and Next.We have interviewed with Mr. Ogun Kalaycı, Board Member of Nuryıldız Tekstil, about the advancement of Nuryıldız from its establishment to present, its work and contribution to industry.
Can you please define your company as Nuryıldız Tekstil?
Nuryıldız Tekstil is a company which was established in Malatya and developed in Istanbul and has been active since 1952. Our company conducts the activities of yarn dyeing, fabric painting and digital print production. It produces approximately 8 tons of yarn dyeing every single day. We sell 25 tons of dyed fabric in a day. We see ourselves on a different course when it comes to fabric dye. We carry out Path bach and HT dyeing. We are among the rare companies which uses Path bach technic. We initiated this method in Turkey. We have been selling our collection in the last five years. We give importance to R&D studies so that we can attain quality and trouble-free products. We believe that it is one of the most important point to follow the innovations and developing fabric technology. R&D costs is seriously high. We obtain good products thanks to R&D department and we have achieved great success on this matter. We work both in the country and abroad. All of our fabrics are exported. We export 20% part of them on our own and leave the rest of 80% to exporter outfitters. We provide the supply to ZARA, H & M, Mango, Marks & Spencer, Roberto Cavalli, Next, Espirit and many other brands.”
Can you give a brief information about the products in your production portfolio and their usage area?
We supply raw material to outfitters. We give priority on this subject. We mainly produce fabrics from viscose fiber. Nearly 70% of our portfolio is on this level. We change our options according to consumer preferences. We are a company highly specialized in mercerized viscose. We are the first company in Turkey to produce mercerized viscose and perhaps even the first company in the world. These fabrics are sold in the name of Snap Dragon, our brand name, all over the world for a long time. We managed to place our own quality on the minds of the customers. Customers began
to look for the quality of our fabrics. “
What is your distinctive feature that makes you different from the other companies in the sector?
“Our quality, service, and speed. Consumers prefer us primarily due to our quality. Nur Yildiz has a distinct quality. Some firms prefer us by saying ‘I can only buy it from Nuryıldız’. Indeed, we are the only one in the sector for some products. For example, mercerized viscose.“
Can you give information about the market share of the countries you make exports? What is your marketing strategy?
“In export marketing, there are two types of strategy. The first one is that we search for customers
through trade fairs. We go to fairs in Moscow, Paris, Germany, the U.S., the UK and Brazil and participate in trade fairs. Customers find and like our products in these fairs. They request samples from us. We work in the direction of these demands. In this way, we obtain customers thanks to the studies of our Marketing Department. They identify companies they know directly or get to know from the internet. They analyze and send them to cartel, visit them and we began to work. We work with big companies on the market share. As we don’t know the purchase share of the companies such as ZARA, H & M, Mango in Turkey, we have no chance to lead them but we provide 80% fullness of our capacity. Our goal is to attract the rate of 90 percent. “
Is there a product that you developed for the industry?
“There are newly developed products. There are also different variations of the yarn, and performance fabrics. An indicator of this is showroom. Our showroom is a source of curiosity for our client. Customers wonder “What did Nuryıldız produce? What will be exhibiting at the fair? Can we find it in advance?”. This is the fruit of our work for us, a sign of success. We are looking for success here. The products are currently sold as 2013 summer season in the market but we’re now following ahead. We are preparing 2015 winter collection at the moment. We will exhibit 2015 collection at Premier Vizyon as the Summer and Winter. “
How do you see the future of the industry in Turkey?
The industry is currently in a serious contraction. Profit margins have fallen significantly. There is an excessive demand for the competition, but demand is not that much. Quality ones, those who value the R & D work will survive. They will be able to make some money and continue their business but the view of the textile is not as in 1990s anymore. Now, it is vital to ensure true production at one time. Reproducibility is very important.
What are your anticipations and expectations for the industry in the year 2013?
“ We aim to be more successful than we were in the previous years. We have digital printing work. We have invested in this field. We will give some weight to digital printing. We accelerate R & D studies. We produce different fabrics. We manufacture products supporting ecosystem. We stay away from products consisting chemicals harmful to health. We care about the environment. Environment is very important to us. We will struggle to support our fullness until we reach the target rate.”
How was the year 2012 for your company? Could you tell us a bit?
“2012 was not a bad year for us. We reached the desired figures. There was a significant contraction in Europe in 2012. Europe is substantially losing blood. This had a negative impact on our market, too. We tried to established
new markets and take precautions against the current situation. We used to produce basic items in the past but now we have begun to produce high value added items. Europe’s condition proved the importance of R & D studies. We began to give more importance and attention to R & D studies.We see that 2012 passed hard for the companies other than us. We successfully survived in the year 2012 thanks to the measures and precautions we took.”
Is there any other subject that you would like to add?
“We have to be open to new experiences, and we have to follow innovations. We have to follow fashion and trends. There is no tolerance of anybody for fault.We have to make error free and fast production. In fact, we have to learn how to do it as a sector. The biggest problem the industry is unexperienced personnel. There is a serious problem in this regard. It is difficult to find educated, experienced and qualified workers.”
How do you think the personnel problem will be solved?
“Textile is a labor-intensive sector. For this purpose, we need to promote education and vocational training schools, what we call intermediate level.We should provide a number of activities for the students educated there. We need to ingratiate this work with the young because many teenagers have changed now.”
Can you give some advices about this subject?
“We need to set a career goal for the young. It is vital that young people love the work. First of all people should have a career goal. We see Nuryıldız as a college. Young people graduate from school and gain a substantial experience here. This experience needs to get paid.”
