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Elsima Textile which adopts the principles of presenting the appropriate and good quality products for the customer’s expectations and trends that change every day by placing importance on the unique design concept, strengthens its position in the industry. ELSIMA, presenting different collections that have the original designs in all seasons, presents its products to customer’s taste in 40 countries in total. Eşref Geyik, the company representative, who explained the design process and their plans in the new year, talked about the developments in the industry. Eşref Geyik who is expressing that internet offers new solutions in the retail merchandizing as well as in all areas in the recent days, said ‘The companies using the internet sale and other internet support services will come to the fore in retail by the time. Therefore, internet should be considered a helpful sales channel, not a rival. We are also making an intensive work both through the websites and social medias’.
“RUSSIA WAS GIVING SIGNAL FOR 2 YEARS’’
Geyik, drawing attention to the cases with Russia in the recent days said ‘The economic slowdown in Russia is happening with the devaluation for 2 years. We, as the company, took this in the consideration and we directed to the alternative market outside of Russia. The markets that our honorable Prime Minister pointed out are also inside of these’. Geyik who says that we, as the Turkish companies, should first of all know our brand value and commercial networks very well, indicated that we can choose the target markets properly.
“WE HAVE DESIGNER TEAM THAT FOLLOWS THE TRENDS AND TAKES INSPIRATION OF THEM’’
Geyik who explaines that the manufacturing quality of our country is very well known in all over the world and Turkey is the right address to make production with good quality, continued his words as follows: ‘Besides those, Turkish brands are becoming very well known in the world day by day. Our purpose should be to export our own brands to the world. Annual export reports show also that we are proceeding in this way.’’ Geyik who says that the design is one of the most important stages that the company pays attention and they have a professional designer team which desings two collections in year, specified that this team are creating their products with different designs by taking inspiration of those as well as following the trends of the season.
‘WITH PROPER PLANNING AND PROJECT WE ARE HOPEFUL FROM 2016’’
Geyik who shares that they are aiming that it will be a successfull year with the support of the economic and political stability provided in the country in 2016, ended his conversation as follows: ‘We prepared the projects to be performed during the year. These include domestic and international fairs, new collection works and various sectoral activities. Children Fashion Fair and Paris Mode City fair which were held on January are some of them. I am believing that this year will be successfull with the right planning and projects’’.
