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Artictic wall design is increasingly preferred in both commercial and living areas. Creative and cost-effective solutions offered for wall decoration in many commercial sectors including basically retail trade make designers’ works easier. Leader in digital printing, HP introduced the most innovative solutions in the fields of interior decoration, wall art, wall coverings and textile printing to the public in an event organized in Ritz Carlton Hotel, Istanbul. Details of HP Wallart solution developed for wall designs and offering advantages like working out of the cloud, fast results and superior quality were demonstrated to the participants in the event attended by Velda Avad, HP Latex Printers Turkey Sales and Business Development Manager Responsible for Israel and Greece; Terence Raghunath, Business Development Manager for Wall Covering Solutions at HP EMEA; and Roman Barba, Application and Business Development Specialist of HP Large Format Printers.
CLOUD-BASED CUSTOM PRINT: Wallart
WallArt, one of the primary components of the portfolio of HP digital printing solutions, stands out as a perfect tool for the ones who seeks to make use of wall cov
HP ering advantages. Print service providers and designers can share their designs instantly with customers thanks to cloud-based solution working fast. Not requiring an additional software or substructure support, cloud-based HP WallArt Solution provides opportunity to involve all the parties in the process by allowing customer remarks and approval.
WATER-BASED LATEX INKS reduces costs
Reasonably priced and high-quality HP Latex Designjet L26500 and L28500 Printer series which are suitable for design studios and print centers enable customers to become involved in the environment of direct production in a short time and to obtain preprint. Furthermore, HP Scitex LX600 and LX850 Industrial Printers shine out with their wide range of vivid colors in high-volume production of customized wall coverings. These printers not only enhance the productivity of customers but also decrease operating costs with their fast production speed, double roll set option and their dry prints ready to use. With their HP Latex Inks, HP’s printers provide a competitive advantage confirmed with air quality of indoor certifications. These inks are suitable for houses, health areas, kindergartens, and other sensitive environments as they have a capacity to produce odorless prints. GREENGUARD certified printings with HP Latex inks attracts the attention in that they comply with AgBB criteria and they have UL Sustainable Product Certificatio
MORE UNIQUE DECORATIONS
Yeliz Alaman, Market Development Manager of HP Sign & Display MEMA made these statements; “Active consumers and designers in commercial, retail and residential markets look for new ways to reflect their personal tastes and values both in their houses and work places. They want to have more unique decorations day by day. We, as HP, enable PSP and wall covering manufacturers to meet the demands of consumers in the best way and we also make difference with our cost advantage. We turned our stand into a globalised portal thanks to the collaboration with Karim Rashid in Heimtextil, one of the major textile and interior decoration fair in the world. Moreover, we transformed different and unique designs into custom-designed reproductions in a shot time by using HP technologies. The world we live in becomes more and more curious about visual quality and intelligence. In this concept, decorations emerge as a method of communication and they add texture, -pattern, dimension, depth and spirit 
to the used objects, surfaces and materials. Thanks to HP digital printing technology, we can apply patterns to various kinds of areas and add sense and meaning to world, which has become plain with modernization.”
