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INVISTA, theowner of theLYCRA® Fiber and COOLMAX® fabric brands, which are among thebiggest integrated polymer and fibermanufacturers in the world,has incorporated Europe’s one of the leading polyester fibermanufacturer ADVANSA’s product range that is highly-qualified and particular to clothing sector.
While Europe-wide licensing rights of ADVANSA as regardsCOOLMAX® and THERMOLITE ® brands again turn to INVISTA with this agreement, ADVANSA’s THERMACOOL® brand has incorporated into INVISTA. This agreement comes to the forefront as critical news in the sector in the sense of underlining that INVISTA will always be long-term solution partner of fiber and clothing sector. ADVANSA, previously possessing European licenses of COOLMAX® and THERMOLITE® brands, will henceforward take actions based upon the license agreements with INVISTA for those two brands’usage in Europe, Middle East and Africa. In addition to expanding INVISTA’s brand and technology portfolio, this critical agreement will also provide all the customers the opportunity of business development and being more active in the textile chains. The president of INVISTA Clothing Dave Trerotola has commented: “We thrill of having the rights of global selling andmarketing of COOLMAX®, THERMOLITE® and THERMACOOL® brands with this agreement, which, we hope, will provide our customers unprecedented success opportunities. Our customers will befreer and more creative on manufacturing warm and cool fabrics with this agreement, which gradually expands our technology and product portfolio.” Dr. Heinz Meierkord, CEO of ADVANSA, said: “Besides providing ADVANSA to become more powerful, this agreement also became a critical opportunity for us tofocus on new developments.” INVISTA chose up the key employees and representatives needed with respect to ADVANSA. Selling and business support workson brands have already become effective. ADVANSA’s brandedfiber filling products towards home textile, nonwoven products,paper industry products and manufacturing plant in German to do not fall within the purview of this agreement. Europe’s one of the leading polyester fibermanufacturer ADVANSA will continue to perform services to the customers with standart and off-brand fibers.COOLMAX®, LYCRA®, THERMOLITE® ve THERMACOOL® are trade marks of INVISTA.
