Meet the new MAX technology developed by Kornit

Kornit Atlas MAX, which is specially designed for industrial production and includes Kornit’s MAX Technology, provides solutions for on-demand production and the opportunity for its users to increase production diversity.

Matset, established in 1974 with the motto of always being the pioneer of innovations in the printing industry, following the more than 40 years of time left behind, today offering printing solutions to our business partners in various sectors from printing to publishing, advertisement to informatics bounded to quality and customer satisfaction principles. Mattex’s mission, which is a part of Matgroup like Matset A.Ş, is to offer textile industry professionals high quality, economical and most importantly sustainable printing technologies with low energy and water consumption. In accordance with its mission, it has taken its place in the textile sector as the Turkey Distributor of Kornit Digital, the ma- nufacturer of DTG (Direct to Garment) DTF (Direct to Fabric) digital printing machines and inks.

Matset Sales Manager Burak Kaftanoğlu answered our questions about the innovations in digital printing developed by Kornit and the industry.

How do Kornit products that you represent, contribute to the textile industry?

“Kornit offers the Textile Industry superior high-end fashion applications, color matching, extended color gamut, photo-realism and excellent hand-feel. Kornit’s products meet the highest sustainability standards with zero wastewater and a low carbon footprint, enabling on-demand printing that fits today’s consumer culture.”

What would you like to say about the MAX technology developed by Kornit?

“Kornit’s MAX technology is the latest innovation in direct garment printing. It offers the possibility of production with high retail quality and meets the demanding requirements and any market need. Offering solutions for on-demand production, Kornit offers its users the opportunity to increase their production diversity with MAX technology. Kornit’s MAX systems are CO2 neutral and minimize your environmental footprint. In addition, embroidery effect prints that have never been seen before with XDi technology make its users superior. Eco-Rapid QFix for perfect white and color placement even at high production speed, Eco-Rapid Intensifier for durable prints that meet the highest standards, is a brand new and unique technology.”

Could you tell us about the latest developments in the digital printing industry?

In the world of sustainability, minimizing the use of resources is now a must for all manufacturers. Rotary screen printing in textile consumes large amounts of water and ink.The digital inkjet process offers a greener, cleaner footprint with both ink and printing technology. R&D studies of manufacturers are also in this direction.”

What were the problems and solutions you faced in your business life these days when the virus changed the flow of life?

“The COVID-19 pandemic is an epidemic that affects all people around the world in many ways. With the coronavirus epidemic, the production activities in the textile sector, which were stopped for a while, put both the domestic market and exporting manufacturers in a difficult situation. While vaccination efforts abroad gained momentum, our textile manufacturers started intensive production again. While we were communicating with our business partners through on-line meetings, we were able to provide supply with a minimum number of employees in order to avoid supply problems. As a result of increasing vaccination in our country, we hope that better days than before are very close for both our country and the people of the world.”

What kind of future awaits the sector in Turkey and in the world after COVID-19 ? What are your predictions?

“A new lifestyle has emerged after COVID-19. People will not easily forget the last two years. The virus has affected the whole world at the same time. We have seen all the people of the world working together to solve the same prob- lem for the first time. The orders given to our textile manufacturers, which are ahead of their competitors in the world with their production quality, pricing and production speed, started to increase. I believe that we will have an incre- asing export volume in the coming periods.”

How has the coronavirus affected the working conditions of companies? What kind of roadmap do you follow as a company?

“The coronavirus has caused companies to change their usual working conditions. We have also adapted to the new normalization. Matset employees and their families are going through the pandemic process healthy. When we compare it with the same periods of previous years, we have an increasing success rate despite the pandemic.”

Is there any message you want to convey?

“Mattex continues to support our manufacturers with its expert sales and technical service employees in order to support the sustainable world in the textile industry by advancing in line with the mission determined in the establishment of the company. We are pleased that our manufacturers who want to see our new technology products closely and participate in applied demo studies contact us with the contact information on our website.”

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