Vegan fashion is on the rise and it’s highly embraced because it is sustainable, cru-elty free, stylish, and cool! Vegan fashion and textile materials are replacing leather, fur, wool, skin, exotic skins or any other animal derived ones to introduce a new line of Vegan Couture. Many brands like H&M are setting sustainable and vegan fashion standards with their line of vegan-friendly clothing, lingerie and accessories. And then there are other innovation brands like Happy Genie making the world’s first luxury vegan handbags from apples!
Happy Genie is at the forefront of fashion innovation with a breakthrough technology backed sustainable offering. With features in top fashion magazines like Instyle, Eluxe Magazine, My Good Planet, Conscious Fashion Collective and others, Happy Genie became the first and only luxury brand to use raw material made from apple waste. Tanja Schenker, designer and CEO of Happy Genie has previously created luxury bran-ds with ethics in mind. Her experiences and observations on unethical fashion prac-tices all over the world, seems to lead her to begin her vegan journey and creating a new collection which was cruelty free, with the goal to redefine vegan luxury fashion. Instead of using traditional recycled materials, she began looking for unique ones. At that point, her path crossed with the leather-like and the most luxurious quality mate-rial made from apple waste. It is stated that after testing and developing the product
