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With long experience in graphics printing and outdoor advertising, FOLPA Reklam believes that FESPA Eurasia 2015 (CNR Expo, 10-13 December) is the most appropriate platform to showcase their innovations.
FOLPA Reklam plans to grow its market during the event which will gather wide format printing, screen printing, commercial printing, signage, textile printing and garments decoration industries. We interview General Director, Recep Işığıbol about their participation at FESPA Eurasia 2015.
Briefly introduce FOLPA Reklam. What sort of solutions do you provide, and for which segments?
“Bursa-based FOLPA Reklam has a long history in outdoor advertising dating back to 1969. Our company shaped its corporate identity under the name “FOLPA” in 1993, and we now serve the industry across the whole of Turkey. We are a distributor of equipment and own a large product range in the areas of graphics and textile printing; our main business is signage board and outdoor advertising. However, in recent years we have experienced a rising demand for textile digital printing, so we have embraced this technology by adding Mutoh to our portfolio. We achieved a 30-40% growth in 2014 owing to this successful decision.”
Can you describe the market outlook for Q1 of 2015? What have been the main challenges and areas of opportunity?
“The first quarter of 2015 has shown a dynamic outlook, similar to the last 2 years, as technologies developed for industries other than graphics have started to embed themselves into this arena. However the use of this new equipment and software has caused some initial challenges to arise with regard to the technologies, but overall this has had a positive effect as it has paved the way for future development of these applications, opening more opportunities for printers and sign-makers.”
An increasing number of companies bring intense competition to the printing industry. At FOLPA, how do you help create difference for printers and sign-makers? Which advantages do you offer?
“We offer equipment covering different applications in order to increase the flexibility of the portfolio we sell. The sectors we service vary from material focused solutions to application focused ones and we achieve this by driving forward the performance of our machines, and sustaining research and development studies. We always aim to go one step further to achieve new results.”
Why are you participating in FESPA Eurasia 2015? How do you benefit from FESPA in terms of market competition and brand recognition?
“FESPA Eurasia 2015 will enable us to present our new product ranges for our existing customers and also reach players and companies we have not met before. The event is an excellent platform for us; our experience at previous editions has been positive where we achieved our goals. Exhibitions are important to help suppliers and printers survive in this environment of competition; attending FESPA Eurasia is investing for the future.”
Will you display any new products or solutions during the event?
“We will have new solutions and products to display at FESPA Eurasia, as we do every year. In addition to solutions from Mutoh, CrystalJet and Teckwin, which are already in our portfolio of products. We will focus our efforts on our wide format product range and service quality solutions of FOLPA.”
What kind of an event do you expect FESPA Eurasia to be in terms of industry knowledge for both participants and visitors?
“First of all, FESPA has a global power and is a highly important brand regarding sharing industry information and developing the market. Organised in cooperation with ARED – the association of the industry, of which we are also a member – FESPA Eurasia serves the printing industry in both Turkey and nearby regions and therefore reaches and delivers to a larger audience. It provides the most professional atmosphere to gain the latest knowledge and chance to network with the industry. It is a proven event that we consider the leader among other exhibitions. In my opinion, both exhibitors and visitors will find new solutions and products related to their industry during the visual feast of FESPA Eurasia!”
Why do you think print solution providers should visit FESPA Eurasia? Which advantages wait for them?
“Printers and sign-makers should absolutely visit FESPA Eurasia because they have the chance to access a large array of product ranges, as well as track industry innovations closely. The printing industry renews itself every day, so the most productive way to see those innovations working live, in person, is at an exhibition. We are looking forward to meeting our customers during FESPA Eurasia 2015.”
