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Proving its expertise with solutions for digital printing and imaging in corporate and consumer productions range, Canon Eurasia has already started preparing for FESPA Eurasia 2015 thanks to the success it attained in last year’s edition. Having a wide range of products from visual arts to architectural drawings, from indoor and outdoor print to central reprographic departments (CRD), Canon Eurasia will be present at the
event with more profitable, efficient and value-added concepts. Canon is one of the key players for corporate wide format printing and imaging services, as well as small format individual consumer products. Corporate Product Development Manager, Seyfi Sarıaslan, answered questions on trends in the Turkish print market and the participation of Canon at FESPA Eurasia.
How powerful is Canon Eurasia in the local market?In which segments do you see potential for development?
Canon has a wide range of products in the market. Customers in the printing sector have special requirements, and to respond to these needs from a single point is an important factors for us. Thanks to our extensive dealer network, we are able to provide sales services all over
Turkey. As forgrowth potential, flatbed UV printers known as display graphic solutions and the medium volume cut sheet printer sectors are the ones that will have the biggest growth. Canon continues investing 8% of its turnover in R&D to stay ahead in the market.
What are the key factors Turkish printers consider when adopting new technologies?
As a country, we like to approach products in the market in a price-oriented manner. However, for the well-establieshed print companies it is more important to closely follow the industry developments and to meet the changing needs of their customers. Such companies are interested
in how many clients they will gain and the profit margins achievable from their investment in new arenas. Our duty as amanufacturer is to tell our customers the technological developments and the new trends in the market and to enable them to be the pioneer of these trends.
Canon is among the important participants of FESPA events both its global and Turkish editions. How important is FESPA for you?
Every year FESPA attracts many people in different sectors from all over the country. As the Canon product portfolio addresses many different business fields and participants, we are able to reach a wide audience during the exhibiton. Moreover, we can present all the important players of our current portfolio to the attendees.
What concept will yresent at FESPA Eurasia? Which segment solutions will be presented on your stand?
We do not plan to make a big change in the concept we prepared for FESPA Eurasia last year. We will present a wide range of our products there, including flatbed UV printers, A0 wide format technical drawing and cut sheet printer machines (coloured/black and white A3).
What kind of contribution will FESPA Eurasia make to your 2015 market target?
FESPA Eurasia is arranged in the last quarter of the year and this accelerates our yearend sales. In this context, it is a golden opportunity
for those customers who want to invest, and to personally see all the products in the market. Customers attending the event have the opportunity to compare products. In this sense, we can say that FESPA brings movement to the sector both for the end-users as well as the suppliers.
