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FESPA Eurasia 2016, to be held from 8-11 December, CNR Expo, Istanbul, is beginning to take shape as more and more exhibitors commit to a presence at this market-leading event, which showcases the latest wide format, screen and textile opportunities available throughout the Eurasian market. Post-show data from the 2015 show highlights that 9,231 unique visitors attended the four day event, close to a 10% increase from the 2014 edition, with 10,838 visits in total. This substantial year- on-year growth since the inaugural show in 2013 has cemented it as a ‘must attend’ event for manufacturers, both local and international, as Mike Horsten, General Manager Marketing EMEA, Mimaki Europe verifies: “Identifying future growth areas and opportunities within the Eurasian market is key.”
A high quality of visitor
Post-show statistics confirm 82% of visitors were involved in the decision making process for purchasing new equipment, a clear indicator of the high calibre of those attending, with the potential for making further investments within their business. “We had some good business opportunities, and the floors were full of visitors,” adds Heiner Rupperath, Product Manager (IPM) and Marketing Manager/Environment Officer, Brother GmbH. With Eurasia currently undergoing a period of strong growth, the data demonstrated that visitors held a combined spending budget of approximately €1.5 billion. For exhibiting companies, this provided a huge opportunity to gain new leads, as well as develop relationships further with existing customers and showcase their latest technologies to a large number of visitors.In fact, 75% of exhibitors consider that being present at FESPA Eurasia is key to their marketing
strategy, symbolic of the quality of the show. Michael Ryan, Group Exhibition Manager, FESPA comments: “We are delighted that the data from the 2015 edition confirms our predictions for the show, with exhibitors reaping the benefits from the high quality and quantity of visitor it attracted. This region is undergoing tremendous growth, and it’s now more crucial than ever for digital wide format, screen print, signage and garment décor companies to consider the new opportunities that participating in an event like this could offer. We are already anticipating another strong show with FESPA Eurasia 2016.”
Quotes from FESPA Eurasia 2015 exhibitors:
Mike Horsten, General Manager Marketing EMEA at Mimaki Europe.
“FESPA Eurasia 2015 was again very successful this year and we were delighted to be a part of the show. The exhibition manages to attract key target audiences from many different countries, with most visitors coming from the Middle East and East and Central Europe. We had very interesting encounters with visitors, who were keen to see our machines in action with some of our new products. We believe that the strength of FESPA Eurasia lies in their outstanding organisation and expert team, which keeps up with the recent changes in the market and identifies future growth areas and opportunities.”
Peter Fagrell, Development Manager, CWT Worktools.
“We have worked with the FESPA organisation before and this was our first time at the Eurasia show. As usual, the FESPA team did a great job of taking care of us, and the exhibition centre is in a great location near the airport. The show met our expectations with regards to visitor numbers and their interest in our products, and we will continue to exhibit at FESPA shows worldwide.”
Heiner Rupperath, Product Manager IPM (Industrial Printing Machines), Marketing Manager/Environment officer, BROTHER INTERNATIONALE INDUSTRIEMASCHINEN GMBH.
“Overall, the quality of the show was good for us, and as a result we had some good business opportunities. On the Saturday, the floors were full of visitors, and we really enjoyed having customers come on to the booth to talk about our products. Our customers were from all different regions of Turkey, as well as international, further proof that FESPA Eurasia is an international fair. We are looking forward to FESPA Eurasia 2016 as an established event in this important region.”
