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World Information Technologies presented its NEC Graphic Monitors in FESPA Eurasia 2014
One of the halls of FESPA Eurasia 2014 fair was completely left for the textile printing solutions. Here was printing systems, consumables, as well as color management and quality control solutions. World Information Technologies (WIT) also presented its NEC color assessment graphic monitors and own solutions towards the sector. World Information Technologies Ltd. Şti. Business Development Manager Muharrem Altıntaş talks about the solutions they presented in the fair: “Due to the very fast entrance of textile sector into digital, color works came into an important position. As you know the companies obtain transfer print and digital printing tools because of their small circulation and boutique printing needs. Therefore, digital printing became a sector fast accelerating within textile sector and a sector that companies invest in swiftly. Therefore the subject of color management, which the sector was not familiar with it so much before, became more prominent. Due to the necessity that departments prior to printing feel for seeing the color to be printed correctly on the screen, especially pattern design workshops and rehearsal screens with high color sensitivity became important. Advertising agencies, printing press and newspapers are more conscious about this subject. Proof monitors are a solution that have been known and used by printing presses and advertising agencies for many years. Textile sector is at a point that has been researching about this subject and searching for a product in order to find a solution for the past year. We as World Information Technologies started to give service to the sector with our solutions since the Printekk fair with the NEC brand. Prior to printing, we have a significant experience of many years in the subjects of, color calibration and color matchin (color management). We made a great effort in helping another brand to exist in the color management field and to create the brand recognition. At the moment we are using our knowledge and support to strengthening the place of NEC brand within the sector. NEC has advantages concerning this point. It has a more corporate structure and operates as NEC Turkey; it has its direct support. At the same time the product distribution is realized by Heidelberg Turkey. Due to having a very serious establishment behind, it acts with a more powerful and down-to-earth attitude in the market. We undertook the main distribution of NEC brand and especially the SpectraView series screens. These screens have a wider color population in comparison to its competitors because of the panel technology. Thus, they are products that enable the companies see the printing colors correctly on the screen in the color matching and color management works. Apart from the graphic, EC also has industrial products such as dual screens and large scaled touch screens. We as World Information Technologies provide service to our customers that are after high quality products with color consistency through World Information Technologies. We have been active in textile since the last year, however there is a serious demand and agenda in question. Therefore we try really hard to go on with our works towards this direction as fast as possible.”
CORRECT MONITOR SELECTION
Stating that they received positive feedback in the fair, Muharrem Altıntaş adds also the sector is getting increasingly aware and therefore they started to look for new products concerning the color management. Altıntaş continues:
“The interest in digital sector increased in a textile sector such as FESPA, and being in a fair that presented a product for it was important for us. Although the interest in fair was lower than expected, we managed to get in touch with the customers to a large extent. In this sense, it was a beneficial fair for was though it was our first.
In textile design, the patterns on the fabric are either drawn with the special pattern design software or new pattern variants are produced with the repetition of a sample print if there is any. These variants can be thought as different color options of the same pattern. Therefore they need to see whether the different pattern designs are printed the way they wanted through the current printing system they have. In this sense, it is important that they use correct screen. The main factor here is to have the pattern they designed to be printed correctly. That is why the pattern design workshops are always looking for a screen where they can see the correct color.”
TEXTILE SECTOR IS ADVANCING FAST
Emphasizing that textile sector operates much more dynamically and swiftly than the printing press sector, Muharrem Altıntaş adds: “Though digital came to paper printing earlier, it cannot accelerate as much. The textile sector in this sense is more active and dynamic. Within the past year there is a significant rise in demand although we provided the sector with products. Therefore I think that there is a huge potential for companies like us that sell supporting products.”
